Blog

Brand Activation 101: Turn Your Logo Into a Party Starter By Maranda van Dam, Director at Fancy Inc. If you’ve ever heard “brand activation” thrown around in a meeting and nodded like you totally get it—don’t worry, you’re not alone. It’s one of those terms that sounds impressive but can

The Merch Mistake 90% of Companies Make (And How to Fix It) By Maranda Van Dam, Director at Fancy Inc. Let’s talk branded merchandise. You’ve seen it—pens that leak, t-shirts that shrink after one wash, keychains that snap before lunch. If you’ve ever ordered promo gear or uniforms on a

By Maranda van Dam, Director. When I first scribbled down the phrase “Your Name, Our Game” on a napkin during a late-night brainstorming session, it wasn’t just a catchy tagline—it was a promise. At Fancy Inc, we’ve built our business on the belief that branded merchandise isn’t just about slapping

If you’d told 12-year-old me—dusty from hauling donkeys around the neighborhood for pocket money—that I’d one day build a company like Fancy Inc, I’d have laughed. Back then, my biggest worry was whether the kids would pay up for their rides. But looking back, that scrappy little venture was the

Imagine this: You’re handed a sleek, branded pen at a conference. It’s not just a pen—it’s got your client’s logo, maybe your name etched on it, and it feels oddly satisfying to hold. You toss it in your bag, but weeks later, it’s still on your desk. Why? What is