Let’s talk about something that’s probably not top of mind as summer winds down: year-end gifting. With Q3 in full swing, the holiday season feels like a distant blip. But here’s the thing—at Fancy Inc., we’ve seen how starting your client and staff gifting plans now can turn a chaotic, last-minute scramble
By [Maranda Van Dam], Director at Fancy Inc. Here’s a riddle: what’s more memorable—a R500 digital ad that vanishes in a blink or a R2 pen you’re still scribbling with a year later? If you’re guessing the pen, you’re onto something. Branded merchandise—swag, if you will—has a knack for sticking
By Maranda van Dam In our last article, we explored how branded items can cut through the noise of internet fatigue, offering tangible touchpoints that resonate in an oversaturated digital world. As we move deeper into 2025, Fancy Inc. is doubling down on this idea, spotlighting how branded merchandise is
By Maranda van Dam In an era where digital screens dominate our attention, consumers are increasingly tuning out from the relentless noise of social media marketing. Internet fatigue—also known as social media fatigue (SMF)—is a growing phenomenon, with studies showing that users are overwhelmed by irrelevant branded content and excessive
By [Maranda van Dam], Director at Fancy Inc. Posted: May 08, 2025 We’ve all been there: you snag a giveaway at an event—some branded trinket that seems cool for five minutes—then it’s tossed in a drawer, or worse, the trash. As a marketer or business owner, that’s your logo hitting
Brand Activation 101: Turn Your Logo Into a Party Starter By Maranda van Dam, Director at Fancy Inc. If you’ve ever heard “brand activation” thrown around in a meeting and nodded like you totally get it—don’t worry, you’re not alone. It’s one of those terms that sounds impressive but can
The Merch Mistake 90% of Companies Make (And How to Fix It) By Maranda Van Dam, Director at Fancy Inc. Let’s talk branded merchandise. You’ve seen it—pens that leak, t-shirts that shrink after one wash, keychains that snap before lunch. If you’ve ever ordered promo gear or uniforms on a
By Maranda van Dam, Director. When I first scribbled down the phrase “Your Name, Our Game” on a napkin during a late-night brainstorming session, it wasn’t just a catchy tagline—it was a promise. At Fancy Inc, we’ve built our business on the belief that branded merchandise isn’t just about slapping
If you’d told 12-year-old me—dusty from hauling donkeys around the neighborhood for pocket money—that I’d one day build a company like Fancy Inc, I’d have laughed. Back then, my biggest worry was whether the kids would pay up for their rides. But looking back, that scrappy little venture was the